Monday 24 November 2014

Gifting is not a very simple task because you have to take care of people’s sentiments and this implies that you have to know what the intended recipient of the gift is. Gifting is serious business and nowadays segmentation is the key. Whether it is gift givers or marketers and businesses, there is an all round realization that one size does not fit all and you need to pay a lot of attention to segmenting the gifting market so that there is high customer satisfaction as it were, where the end recipient happens to be customer. When it comes to gifting for women, this is quite important because you need to be sure that the gift you give really goes to captivating the heart of the woman that you love. Here are some great gifting ideas for girls and women across age brackets:



Jewellery: This is one of the all time favourites with women.  While they say that a diamond is a girl’s best friend, you need not fret if your purse strings are a little tight. Just make sure that you get a lowdown on exquisite imitation jewellery, which could be ethnic or contemporary and your work is done. You really cannot go very wrong with trinkets for a woman.

Experiential gifts: These are gaining in popularity recently with men as well as women. You can gift your spouse, girl friend or even an adventurous mom with a vacation, a trek, a cruise or perhaps a spa. The budget variations are enormous and you have something to suit every pocket.  You have to do a bit of research though to ensure that you get the best deal for your money.

Office: Gifting for the office is quite a good idea for working women. You can choose from a number of planners, clocks, designer post-its and the like to personalize and spruce up your loved ones office space. These are proving to be quite a hit these days when women like t o bring some distinctive touch to their work-life and not be mundane or boring.

Food and chocolate:  These are intrinsically not very new ideas by themselves, but nowadays you have the option of going in for very exotic chocolates, sweets and even foods from around the globe to delight your loved one. From choice Belgian chocolates to cold cuts of veal or lovely sea food options, the choice is mind boggling and yet quite delightfully so. Take your pick and work your way into the heart of your beloved.



Gift baskets: These are also a wonderful gifting option especially for those who want to spend little time and yet come up with a winner. You can fill beautiful gift baskets with flowers, trinkets, small gadgets and chocolates and have an assortment of these goodies home delivered. These can also be quite suitable for mother's day gift to Pakistan.

Gifting is an interesting thing if you know exactly how to go about it. Do some homework and you will be quite a success in gifting!

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